Privacy Policy and Notice

This privacy policy explains what data we gather, the purposes behind its use, and the choices available to you. Below is a brief overview of the key points — we recommend reading the complete policy for full details.

This policy covers all visitors and users of our website. The overview below highlights the most important aspects in plain language, but please take the time to review the full policy.

As you browse and interact with our website, we gather data about your activity — including the content you engage with, the links you follow, where you came from, where you go next, and certain technical details about your device and connection.

We use this data to run our website, provide our services, make ongoing improvements, track performance metrics, and coordinate with our business partners (such as clients, vendors, and affiliates).

Your data will not be disclosed to others except where legally required, where needed to deliver our website and services, or as set out in this policy.

We recommend checking this policy regularly for updates. If you have questions, reach out to us at: privacy@ppckraken.com.

Last Updated: December 2025

This privacy policy ("Privacy Policy") outlines the data collection and handling practices of DM GROUP ("we", "our", or "us") in relation to the PPC Kraken website (together with subdomains, features, and services available thereon, the "Site"), and your use of or engagement with any feature, content, offer, element, or service accessible through the Site (the "Services").

We may revise this Privacy Policy at any time at our sole discretion. When we do, the updated version will be posted on the Site and the "Last Updated" date will be adjusted accordingly. By continuing to access or use the Site after such changes, you accept the revised Privacy Policy. For significant updates, we will take reasonable steps to notify you.

Providing personal information to us is voluntary, and you are under no obligation to use the Site. By accessing or using the Site and Services, you acknowledge the data practices set out herein. If you disagree with any part of this Privacy Policy, please refrain from using the Site or Services.

This Privacy Policy covers:

Information We Collect
How We Use Personal Information
Sharing Your Information with Third Parties
Links to and Interaction with Third-Party Properties
Access and Accuracy; Deletion
Choices and Opt-Out
Information Security
International Transfers (EU Users)
Cookies and Tracking Technologies
General

In this Privacy Policy, "Personal Information" refers to any data that can be used — on its own or together with other data — to identify a specific individual. This includes, for example, name, email address, telephone number, physical address, and similar contact details, as well as technical data such as IP address, browser configuration, interaction patterns, device characteristics, and cookie identifiers.

1. Information We Collect

We may gather data about your visit and use of the Site and Services through the following means:

1.1 Information You Provide to Us

Some features of the Services require you to submit Personal Information — for instance, when you sign up for communications, complete a form, reach out to us, or otherwise share data with us.

Contact Requests. When you submit a contact form, send us an email, or use a feedback feature on the Site, you may need to share details such as your name and email address. We use this data — along with the content of your message — to handle your request and for related business purposes.

Partners and Third-Party Services. The Site may reference or feature third-party businesses and their products or services ("Partners"). We may present Partner offers or collect information via forms to help connect you with the relevant Partner. If you follow a link to a Partner-operated page and enter information there, that Partner controls your data and their own privacy policy applies.

1.2 Information We Collect Automatically

We gather data about how you use the Site and Services, including:

Device Data. To ensure proper delivery and compatibility, we collect details about your device — such as hardware type, operating system, browser version, display resolution, preferred language, and time zone.

Browsing and Interaction Data. To maintain, operate, and improve the Site, and to coordinate with Partners and affiliates, we record data such as: the URLs that brought you to the Site and where you go after leaving; which pages you viewed and how you interacted with them (e.g., clicks, scroll depth); and timestamps and duration of your sessions.

Cookies and Similar Technologies. Please refer to Section 9 for details on how we use cookies and related tracking tools.

1.3 Information from Third Parties

Our Site and Services operate in coordination with various third parties, including Partners, affiliates, and service providers. As part of this coordination, we may receive data from these parties — such as internal reference identifiers or confirmations of actions you have taken (e.g., completing a form).

2. How We Use Personal Information

We process Personal Information where necessary to fulfill a contract, pursue legitimate business interests (ours and those of our Partners), and comply with legal requirements. Specific purposes include:

(a) making the Site and Services available to you; (b) developing and enhancing the Site and Services; (c) measuring and tracking referrals and ad performance; (d) verifying that users are human and detecting fraudulent activity; (e) handling your inquiries and messages; (f) informing you of updates to our Services or relevant partner offerings; (g) sending marketing communications about products, services, or promotions we believe may interest you; (h) gathering feedback related to the Services; (i) verifying and managing access to the Site; (j) enforcing our Terms of Use and legal agreements, responding to lawful requests from authorities, and taking action to prevent fraud, misuse, or any other unlawful activity.

3. Sharing Your Information with Third Parties

3.1 Third-Party Service Providers

We share Personal Information with external providers who support our operations. We require these providers, through contractual agreements, to use your data solely for the tasks we assign to them. These providers help us with service delivery, transaction processing, information requests, data analysis, technical support, and various operational tasks.

Categories of providers we currently work with include:

Web analytics tools (e.g., Google Analytics)
Business intelligence platforms
Cloud hosting and database infrastructure
Customer relationship management (CRM) tools
Advertising and audience retargeting services
Security, backup, and access management systems
Professional advisors (legal counsel, auditors, accountants)

We may also share Personal Information in the event of a corporate transaction — such as a merger, acquisition, or asset sale — where your data would be among the transferred assets. Additionally, we may disclose data when compelled by law, regulation, or legal process, or to protect our rights, property, or security.

3.2 Partners

Clicking on a Partner link or service may result in certain technical data being shared with that Partner. If you submit information through a form related to a Partner's services, you understand that: (a) the Partner may reach out to you based on the data you provided; (b) we have no control over how or why a Partner contacts you; and (c) each Partner maintains its own privacy policy and bears its own obligations as a data controller.

3.3 Social Media Platforms

We may provide data to social media platforms (e.g., Facebook, LinkedIn) for marketing and operational purposes. These platforms may also independently collect your data and merge it with information we supply.

We may freely share aggregated or de-identified data that cannot reasonably be linked to any individual.

4. Links to and Interaction with Third-Party Properties

The Site may include links to external websites, content, or services ("Third-Party Properties"). Any data generated by your visit to these properties — including Personal Information you submit there — is handled by the respective third party. We bear no responsibility for their privacy practices and recommend reviewing their policies before engaging with them.

5. Access and Accuracy; Deletion

Outside of the specific scenarios outlined in this Privacy Policy, we generally do not store data in a way that allows direct identification of individuals. Where you have submitted Personal Information or used a Service that involved data collection, you may request to review, correct, or delete that data. To do so, contact us at: privacy@ppckraken.com. We will handle your request within the timeframe required by applicable data protection law.

6. Choices and Opt-Out

Sharing your data with us for the purposes outlined here is entirely voluntary. You may exercise your data rights at any time, in accordance with the laws of your jurisdiction. Available options include (where applicable):

6.1 Cookies and Tracking Technologies

You can configure your browser to reject or limit cookies from the Site or third parties (see Section 9).

6.2 Review and Update

You may ask us to review, correct, or remove your Personal Information from our systems.

6.3 US Data Protection Rights

Certain US state privacy laws grant residents the right to request details about how we process their personal data, and to opt out of processing for direct marketing. Some state laws also provide the right to opt out of the sale or sharing of personal data with third parties. To submit a request, email us at: privacy@ppckraken.com.

6.4 EU/EEA Data Subject Rights

Where applicable, we handle Personal Information in compliance with the GDPR. As an EU/EEA-based user, your rights include (among others):

Requesting access to and correction of the Personal Information we hold about you.
Withdrawing your consent to data processing at any time (without affecting the legality of processing that occurred before withdrawal).
Requesting erasure of your data or restriction of its processing.
Objecting to processing of your data for direct marketing.
Requesting portability of your data in a structured, widely-used format.
Filing a complaint with a supervisory data protection authority.

If you exercise any of these rights, you may also ask us to confirm that any third-party processors we work with have acted on your request.

To exercise your rights, contact us at: privacy@ppckraken.com. Identity verification may be required. We may keep records of rights requests for compliance and audit purposes. Depending on technical feasibility, Personal Information may be deleted or retained in anonymized, aggregated form.

7. Information Security

We maintain technical and organizational safeguards — both internally and through our third-party providers — to protect data that is transmitted, processed, and stored in connection with the Site. This includes SSL/TLS encryption for the Site and data in transit, regular reviews of our data handling processes, use of providers that adhere to established security standards, and internal access controls. While these measures significantly reduce risk, no system can offer complete protection, and we cannot fully guarantee immunity from unauthorized access or security incidents.

8. International Transfers (EU Users)

We operate across multiple jurisdictions and may transfer your data (including Personal Information) to countries outside your country of residence. Where data is transferred outside the EU/EEA, we put in place appropriate safeguards — such as the EU-US Data Privacy Framework (DPF), Standard Contractual Clauses (SCCs), or equivalent measures — to ensure an adequate level of protection. By using the Services and providing Personal Information, you acknowledge these transfers as described in this Privacy Policy.

9. Cookies and Tracking Technologies

We deploy cookies, tracking pixels, and similar tools (collectively "tracking technologies") to recognize returning visitors, deliver a smooth browsing experience, and improve the Site and Services.

These technologies may use your device's processing power or storage. Some are placed by us, others by third parties. Some expire at the end of your browsing session; others persist on your device for a defined period.

They generally fall into three groups: (i) essential technologies required for core site functions and requested services; (ii) performance and analytics technologies that help us measure traffic and understand usage patterns; and (iii) additional technologies used for purposes such as advertising, retargeting, and cross-site tracking.

Most browsers let you adjust cookie preferences — including blocking specific types entirely. Be aware that disabling all cookies may limit your ability to use certain features of the Site, particularly those relying on essential cookies. For guidance on cookie management, see: https://www.aboutcookies.org/how-to-delete-cookies/

Essential and analytics technologies do not require prior consent. For all other tracking technologies, we obtain your consent before activation.

10. General

Online privacy is a constantly developing field, and we are committed to keeping the Site aligned with current standards and legal requirements across all regions where it is accessible.

10.1 Children

We do not intentionally gather data from or about anyone under the age of 16, nor do we knowingly permit minors under 16 to register for or use our Services. If you are under 16, please do not attempt to sign up or send us any personal data. Should we discover that we have inadvertently collected data from someone under 16, we will promptly delete it. If you suspect this may have occurred, please notify us at: privacy@ppckraken.com.

10.2 Changes to This Privacy Policy

This Privacy Policy governs your use of the Site and Services and any data collected through them. We may revise it periodically, and the latest version will always be available on this page. Updates take effect on the date shown under "Last Updated," and your continued use of the Services after that date signifies your agreement to the revised terms.

We strive to collect only the data that is necessary, relevant, and proportionate to the purposes for which it is gathered, and to retain it only as long as those purposes require. All data collection is tied to a defined lawful purpose and handled according to this Privacy Policy. We are always working to improve our practices and welcome your feedback, questions, or concerns — please get in touch and we will respond as promptly as we can.

Contact: privacy@ppckraken.com

Our data protection officer (DPO) may be contacted at: privacy@ppckraken.com.